Yesterday I hopped down to LA for the first day of WINDPOWER 2007, the wind energy industry’s annual conference and trade show. It’s not an event that will make a lot of waves in the media (despite high-profile speakers), but I wanted to provide GO readers with an inside look at how the wind industry sees itself and what that means for the rest of us. However, it’s such a huge event that even one day’s coverage demands multiple posts. I apologize for not getting part one up earlier, but here it is.

EcoGeek’s Ransom Riggs sat next to me at the morning press briefing featuring Sen. Tom Daschle, head of conference sponsor AWEA, Randall Swisher, and other energy big-wigs. Ransom's writeup provides a good overview of conclusions coming out of the briefing and the message of the conference in general, so we asked the EcoGeek if we could feature Ransom’s overview in addition to my thoughts and analysis.

Looking down on the showroom from the press room, the wind industry's largest gathering was a sight to behold. Whereas Greenfest Chicago called the ‘green’ world together to speak to tens of thousands of consumers, WINDPOWER 2007 has brought 7,000 wind energy professionals to a showroom about the same size, with the extra space filled by glitzy, expensive (and effective) marketing displays.

Similarly, WINDPOWER replaces Greenfest’s impassioned speeches with multiple themed tracks of seminars and panels for the various types of stakeholders at the event. I hopped around to as many sessions as I could, and every speaker I heard had a particular expert perspective on wind power's potential to help mitigate and solve many of the problems facing our present and future. I'll save the real analytical meat for part 2 of my coverage, but for now, some highlights:

• acclaimed scientists picked apart myths and bogeymen about using and expanding wind energy;
• engineers beamed at new technologies that are ready to make a huge difference in energy production given continued investment growth and economies of scale;
• regulators warned that transmission capacity is emerging as a bottleneck for harnessing the best and most plentiful wind resources, although there remains lots of wind that can be exploited with today’s transmission infrastructure;
• every question about how best to bring wind power to scale (AWEA would like to see 300GW of capacity installed by 2020) had a single answer: stable, supportive long-term government policies that will signal investors that the opportunity profit from wind energy is here to stay.

Until I have time to tackle each of these points and others in greater depth over the next few days, GO and EcoGeek aren’t the only online media outlets providing coverage of the happenings at WINDPOWER 2007. Renewable Energy Access definitely wins the award for most frequent updates from the conference. In keeping with REA’s industry professional focus, most of their updates look like press releases from one of the 400+ exhibitors, but there’s some good, meaty info in their coverage nonetheless. Also, my buddy Summer Bowen of BTC Elements (who kindly chauffered me around at the last event I attended in LA, Phoenix Motorcar’s SUT launch) covered the event for Treehugger (link to come). Lastly, I can’t forget NewEnergyNews. If I’m forgetting any bloggers who are providing their take on the action, or if any of you at home have feelings about wind power or policy you’d like to share, leave a comment below.

When we left off with Part I, Van Jones of the Ella Baker Center was asking “who is going to receive the benefits of exploding investments in green industries? What does this all mean for the future? Where do we go from here?” In part II, I’ll outline Van’s vision for the answers to these questions. In the broadest sense, there are three possible future scenarios:1. Eco-apocalypse: This is the scenario relating to business as usual. If we do nothing, we face accelerating environmental catastrophe. It is the fear of these impacts that motivates most activists now.2. Eco-apartheid: This represents the current trend where the affluent use their considerable resources to find ways to mitigate the impacts of environmental damage on their own lives, while the poor and underprivileged are left without a way out. Depsite the progress that has been made, we find ourselves “already staring down the barrel” of eco-aparteid. So what? Well, allowing our society to go down that path would certainly be immoral, but besides that, it won’t work: eco-aparteid is just a speed bump on the way to eco-apocalypse. In order to work, the green economy has to include the majority of people, not just the majority of affluent people. Letting the rich fix their own problems is a quick fix, but not a sustainable solution. So what is the alternative?

3. Eco-equity: Essentially, eco-equity means we need each other. It’s not about charity, guilt trips, or accusations. The overriding message of this imperative is that our children’s children won’t be here if we don’t figure this thing out. Relying on “a free market evacuation plan” is not a viable solution for society as a whole. A “sink or swim” mentality doesn’t work. See: Katrina.“We must reject sink or swim in an age of floods; stand together, be together, thrive together.”

Equal access and opportunity to the best of the green economy is essential for the challenges we face as a society. What is the best agenda to pursue? A green economy strong enough to lift people out of poverty. Given the complexity of these issues, how can green advocates explain them all in a short period of time? A rhetorical device: “The Fourth Quadrant.” (The rest of this explanation really needs some version of Van’s Powerpoint slide to make sense. Until we can get the actual diagram from Van's people, I took the liberaty of drawing it out on a napkin for you. High tech, I know…)On a basic level, people understand the spectrums of ‘gray’ moving to ‘green’ (environmental problems, moving to solutions), and rich to poor, but rarely do they think about where these two intersect. If you plot these on a crossing axis and draw a box around the four endpoints, it creates four quadrants. The altruism afforded by affluence defines the top left quadrant. It is predominantly this type of person who has the time and resources to care about environmental problems that don’t directly affect their daily lives. They are the most active supporters of polar bears, the rainforest, and other such external problems. Are the people who can afford to wrong to focus on these problems? Of course not. When keystone species in ecosystems disappear, we’re next. This line of reasoning may be selfish, but it’s as good a justification for altruism as any. We need people to take up these causes.How, then, do poor people think about abstract environmental problems? Quite simply, they don’t. The bottom left quadrant of this diagram represents the practical environmental concerns of marginalized communities: industrial pollution and the health problems it causes, rising energy prices, and many more issues. It’s not hard to see why polar bears don’t get a lot of traction in the barrio.But defining and raising awareness about environmental problems is only half the battle. In order to avoid disaster, we have to actively move towards solutions. The top right quadrant is defined by the intersection of affluence and green solutions. This includes people who can afford hybrids, carbon offsets, solar panels on their vacation home, and boutique organic products. These people often see green as an investment opportunity.Are they wrong to take this view? Once again, of course not. It is essential for the people with capital to invest in helping the earth with their disposable income. But what about the fourth quadrant? What is the meaning of the green economy for the poor? Until now, this last quadrant has too often been undefined (at best) and ignored (at worst). These people have been locked out of the material benefits of the pollution-based industrial economy. If we are serious about tackling the social and environmental challenges of our times, green collar jobs for the underprivileged and opportunities for community health improvement are the only way forward.So, how does this work in practical terms? If you put up solar panels, you’re on your way to a professional job with union benefits. This is a ‘green collar’ route out of poverty. When you learn how to double pane glass to weatherproof a home or install bamboo flooring, you’re beginning down a path to a career that is sustainable on both personal and social levels. Jobs like these are the first step on ladder towards ownership, entrepreneurship, and empowerment. This is the true win-win of the emerging green economy—but only if we make it happen. (After explaining the Fourth Quadrant, Van closed with the beginnings of a success story. His work on creating a green job corps model in Oakland has become a model for Nancy Pelosi’s Clean Energy Jobs Bill. How did he pitch it to Pelosi? For this and his closing remarks, I’ll let Van’s words speak for themselves; during this part of the speech, I was typing furiously while the audience clapped)

“People have only told poor youth what not to do, never said ‘stand with me, and be at the center of this movement.’ If you do that, Nancy Pelosi, you will change America.”“We can build a real movement again, across the lines of race and class. All of us have been lonely and isolated and frustrated. No one joined the movement to go it alone. We have the opportunity now to move forward and build a coalition greater than the New Deal, but we need to get the government on the side of the problem solvers in our new economy, not the problem makers. And when that happens, it won’t be because of bitching and moaning.” “We want America to lead the world in clean and green solutions, bring a multiracial country together and leads the world to something beautiful again. And when we do that, we won’t be taking America back, we’ll be taking it forward.

Is this too long for you to read? Or did you read the whole thing straight through and want to see more? Either way, this YouTube video is for you.

It's nights like this I'm glad I moved to Berkeley to start Green Options. Although it was only a few hundred people packed into the First Congregational Church, authors Bill Mckibben and Michael Pollan were there to talk about the mid- to long-term fate of our way of life, and what we need to be doing now to minimize the disaster, and ensure a reasonable quality of life for future generations. I feel like this is a conversation that more people should hear about, no?

First off, I was impressed with the format Global Exchange came up with for the event. A short summary of McKibben's book, Deep Economy, a long, lively conversation between the two authors, and then a well-organized Q&A. Maximum variety, maximum information. Other book tours/speakers series take note. As such, I have a hunch that my paraphrased notes will give you more information, quicker, than me writing prose about the subjects these two covered. So, here goes:

McKibben's Introduction of Deep Economy

The book critiques the dominant paradigm of growth as the ultimate economic goal. A model that relies on growth can't continue. A quick check of what would happen if China and India continue at their current rates of growth shows that resources would collapse before they reached current American consumption. (He had detailed examples, but if you want them, read the book)

Despite what ads tell us, more widgets no longer make us happy. Economists have started to realize that 'utility' is no longer an entirely sufficient term, as more does not equal happier. Although more generally does = happier in underdeveloped countries, human satisfaction surveys have shown a 50-year decline in American 'happiness' despite increasing levels of consumption. And in western Europe, happiness levels have not declined, even though they have moderated their consumption.

Why?

There is a loss of social connection, supported in the data. Average numbers of close friends per person has dropped in the US; many other indicators. Again, I guess, read the book.

Solutions to both the problem of growth and the problem of lost social connection: smaller communities, utilizing local resources.

Example: the supermarket vs. the farmer's market. A duel. Which one fosters more community? Which one requires more energy to feed you?

Community: Sociologists who strolled many a supermarket and many a farmer's market and tallied their results found that there was a ten-fold difference in the level of interaction between shoppers. (I have to agree with Bill here. And besides, my degree in Sociology compels me to dwclare it valid science)

Energy: On average, food eaten from a supermarket takes 5 to 15 times more energy to get a given amount of calories in your stomach than a local farmer's market.

Winner: Farmer's market, on both counts. (I'm not saying I'm a good enough cook to get all my food there, but why buy produce that's been sitting in a plane and then a truck when I can get local stuff picked that morning?)

Dialogue between Bill McKibben and Michael Pollan, author of The Omnivore's Dilemma

(Warning: the following is even more heavily edited and paraphrased than the last section)

MP: This is fine to tell a culture that already has so much, but what about all the people around the world who are striving to achieve the consumptive example we've set? Can we just tell them not to want stuff? What do we do?

BM: Our chief export is the image of the American Dream through TV and film, but there simply aren't enough resources to accomodate the demand. Going back to the topic of food, there are lots of innovative, sustainable practices that are more productive. One problem is that we've confused 2 kinds of productivity, yield/$ invested and yield/acre. The industrial food economy relies exclusively on the prices of inputs, and aims to maximize yield/$. Small farms that produce a variety of crops and animals can yield more per acre than vast monoculture tracts, without degrading the soil or polluting watersheds. (This is a big deal, people)

MP: But don't we need industrialization of food to maximize efficiency as the world's population continues to rise?

BM: If that growth in efficiency could be sustained forever, that's one thing, but history shows that gains are always temporary, lead to more problems, and require more chemicals, more inputs, to keep pushing yields up. Working with the uniqueness of local ecosystems, rather than trying to destroy them, keeps giving good yields year after year, no matter what the price of natural gas-fueled fertilizer is. It's not like eating localy is some crazy idea: "it's worth remembering that 50 years ago everyone ate locally, and 90% of people worldwide still do."

MP: There's talk of another revolution in agriculture, this time based around genetically modified organisms (GMOs) instead of chemicals.

BM: The metrics by which we measure success need to change. We're so convinced that the ends we puruse are correct just because they're possible. To frame a push for sustainability or organic farming as giving up modernity is wrong. It's more a question of trajectory: what course we choose, what we invest in as a society, and how we lead the world. China and India could follow either the European or American model of development, and if they all decide they want to drive their Hummers to the suburbs, it's game over. (Note: his actual quote was "…Plan A isn't possible. If that's all we can think of, we're going to drive off a cliff.")

What, no more?

This is long enough already, so I'll spare you the Q&A (unless the comments explode with requests), but there is one last thing. Bill McKibben, as a writer and professor in rural Vermont, has close ties to his community, and strongly believes that community action is the only way to create enough pressure (well, at least until the frequency of disasters and weather weirdness increases) to compel government to act in the interest of our society. He's using the power of the internet to build a National Day of Climate Action, to be held on April 14th at hundreds of rallies across the country. If you want to get involved (there are over 950 events currently planned), go to the Step It Up 2007 website at stepitup07.org.